Parisy

The earliest writings of the Roman era, the classical world with its graces and femininity were the influences in defining the design for the visual world of Parisy, giving it a modern feel. The underlying concept of the project was to elevate user experience, creating a universal bold and engaging identity to develop deep brand awareness. Every detail was researched, studied and defined to create a narrative capable of transmitting Francesca Parisi's idea of femininity.

The editorial tone gives a twist to the Parisy digital narrative: it is a precise declaration of intent, defined both by the manifesto and the book and feel. The aim is to express the founder's sense of poetry and attention to detail.