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An identity bridging heritage and future
We developed the brand identity starting from its name, subtly yet decisively enhancing its evocative strength. The new forms translate the company's history into an essential visual language. The result is an identity that looks clearly towards the future, embodying a contemporary appeal while preserving the connection to its roots.
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A digital space that narrates and inspires
Benfenati's new website has been designed as a narrative archive—a space where technical expertise meets aesthetic refinement, creating an immersive and structured experience. Every detail—from projects to visual content—conveys the excellence of their creations and the company's bespoke approach. Integrated features meet the needs of a contemporary audience, providing advanced functionality and visual storytelling that elevates each project.
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Visual Storytelling
Benfenati’s digital presence extends to social channels through a clearly defined and coordinated narrative system. A strategy rooted in deep analysis, translating the brand identity into visual storytelling capable of crossing multiple platforms. The aim is to deliver a coherent and effective message, fulfilling the brand's promise.
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Overview
Established in the 1950s, Benfenati is now a benchmark in the field of custom exhibition setups for fairs, exhibitions, fashion shows, and events. Its journey began with artisan tradition and evolved into a comprehensive, structured organization. Benfenati’s installations interact with design, art, and architecture, interpreting visions and transforming them into spaces for the most renowned luxury brands.
Servizi
Art direction
Brand strategy
Corporate identity
UX/UI design
Social media
Collaboratori
Web development:
Web Milano