Radice is a concept store with a careful and informed selection of food, beverage and lifestyle products. It is also a larger project committed to discovering micro-producers and excellent Italian products. In early 2023, Radice asked us to create a new visual code for its online brand storytelling. Using the photographic and video language we developed, products come to life in familiar and relaxing contexts.
Art direction: Studio Over
Pics: Laura Ottaviantonio