For those who work in clean cosmetics,”cleanliness” is a concept at once concrete and evanescent. It is the product, but it is above all an approach inspired by eco-stenibility and authenticity. That is why for Indy Distribution, a family-owned company that distributes sustainable cosmetic brands from Northern Europe, we developed a logo that combines concreteness and abstraction. A concept from which everything else has descended.
Art direction, Brand Identity, Print Production, E-commerce, Social Media