Fragile Cosmetics is a unique project created by the hair stylist Franco Gobbi and his partner Manuela. It is a hair product line that combines nature and vegan ethics. High-quality natural ingredients are at the heart of this collection, which includes shampoo, conditioner, oil, mask and spray.
In 2022, we were approached by Fragile Cosmetics to redefine the design of their company profile in two versions: one print and one digital, reflecting the essence of the brand. The goal was to communicate Fragile Cosmetics’ values through a refined and elegant design that would capture customers’ attention.
In addition, we had the opportunity to design the layout of Fragile Cosmetics’ spaces at Rinascente Milano. We worked to create an environment that was in tune with the brand’s aesthetic, combining natural and minimalist elements to highlight the products and create an engaging experience for customers.
Our goal was to convey the love and passion that Franco Gobbi and Manuela put into the creation of each product, through a design that reflects the essence of the brand.