The identity of a landscape architect, between modernity and the natural world. On the one hand, a landscape architect who loves simplicity, contemporary photography, and minimal aesthetics. On the other, the need to visually translate her personality into something that recalled nature and landscape, the essence of her work. At the center, the intuition to be inspired by trees and their structure, at the same time organic and perfectly geometric. An idea that translated into a specially designed typographic logo, transforming a typeface from the past into a contemporary font that in its thin strokes recalls the thinning of the trunk into increasingly slender branches. The color palette is natural and elegant. Dark green is complemented by a gray with impurities, white and black. The website aims to make the areas and scale of intervention immediately clear. As the images depict trees and landscapes, by contrast the grid containing them is rigid and geometric.
Art direction, Brand Identity, Print Production