Design is both perception and emotion; it is function and performance; it is research and experience. Oralae is aimed at those who carefully select Made in Italy quality in everyday objects and n√©cessaires. Thus the smile, if previously treated with superficial care, regains its place among the fundamental steps of the beauty routine, between ritual, self-worship, good habit and discipline. The vegan and cruelty-free formulations are the result of a year of balanced research together with the support of professionals in the sector, to make the products as clean and innovative as possible. As accurate as the choice of ingredients (such as aloe vera and hyaluronic acid), Oralae’s sustainable packaging and visual identity convey a material and sensory sense, albeit of minimalist inspiration, that appeals to those seeking aesthetic and functional harmony.


Antonella Sechi, Sardinian but Milanese by adoption, designer and founder of Oralae. She works as creative director for a well-known Italian beauty brand and matures great expertise in the skincare industry. But it is from the emotional drive of her troubled relationship with orthodontics, made of treatments and insecurity, that in 2022 she founded her independent brand with the aim of spreading the vision of oral care as a tool for empowerment and self-awareness. To elevate oral care to a daily ritual of care, wellness and love.