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A new editorial style
We managed the Leone catalogues from 2019 to 2023. Our ambition was to take customers on a voyage of discovery learning about and rediscovering the brand. We wanted to incorporate its history and the unwavering quest for quality that has always been a guiding principle for this company and its distinctive products. Elevating the brand's global presence, already positioned in the world's best stores, meant communicating in an elegant and poetic universal language.
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A bridge between past and present
We used different materials to develop a complete, differentiating packaging line with a distinctively bold, sophisticated colour palette. The strategy of creating a modern culture while preserving the rich heritage centred on creating a poetic experience.
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Overview
Leone is a confectionery company from the Turin area, established in 1857. Globally recognized for its Pastiglie Leone and its distinctive packaging, its products are positioned in the best stores in the world.
Services
Art direction
Printed Matter
Product Packaging
Editorial design
Content production
Collaborators
Photographers:
Irene Berni
Stefania Giorgi