Molino Pasini

We created an elegant contemporary language, based on a visual grammar with rules constructed on proportions, rhythms and distinctive colours. The aim is to create a unique contemporary corporate culture that can give a humble product like a kitchen iconic status.

Aligning with the vision of the strategy, coherent with the guidelines set out in the planning phase in order to promote the goals but also pushing ourselves beyond. We wanted to put an evolutionary element into every design to make the company history something that continues to amaze, year after year. The packaging designed for the professional market uses vibrant colours, intertwining graphic lines, oversize typography and every time they confirm an original take on design.

Sophisticated packaging, capable of delivering a unique, unforgettable brand experience. Special lines, ideas created for gifts, special editions and communication initiatives. Objects designed to create that sense of excitement that you only get with something unexpected, beautiful and surprising.

The Molino Pasini digital home strikes the perfect balance between function and style with a modular structure that performs and functions well, capable of giving the brand visual continuity. The space is accessible to both final customer and professional users, showcasing company communication projects, many of which were produced in collaboration with internationally famous artists.

We managed production of the first eight issues of Il Mugnaio, the company magazine created to communicate projects and visions. The quarterly publishing product was designed with a clean, structured layout, necessary for reaching out to a broad-ranging target.

A system of site-specific panels inspired by museum culture used for both orientation and training. The production chain and processes offer the opportunity to merge design, positioning and organization, to offer an exciting, instructive custom-made visiting experience.