Bottega Buonarroti

This study in iconography was inspired by the world of old-fashioned boutiques and classical art. The tension in combining two languages creates a sense of culture and elegance. Careful management of every aspect - semantic, photographic and visual – created the identity of the brand's artistic style and user experience. The idea was to recall the poetry of art, made up of substance and dreams.

We designed a tailor-made space capable of transmitting the timeless appeal of the brand. Bottega Buonarroti's digital home uses its editorial and online shop to introduce visitors to the distinctive artistic language of this design project. This narrative helps users fully experience the defined identity.

Our strategy hinges on the desire to tell the story beyond the confines of the brand identity and website. The Bottega Buonarroti story thus unfolds using all digital tools: creating a community, dialogue and engaging narrative for an experiential journey within Made in Italy art and craftsmanship.