Arte

Our strategy centres on wanting to redefine the visual code of Arte and create a profound, precisely-crafted identity. To make the brand image unique we took concepts like simplicity, visibility and solidity as our guiding principles.

We used a limited colour palette - black and white, grey and blue - with a sleek font and combined them to create a bold image, capable of defining new brand positioning. The restyling gives the products and packaging consistency, marking the dawn of a new era in the professional paintbrush market.

Reshaping the digital space and Arte brand narrative means finding the perfect balance between function and distinctiveness. This is a landing space for in-depth knowledge, choice and detailed understanding of the technical prowess of this historic brand.

Relying on meticulous detail and lighting that create precise depths, the distinctive Arte photography meets the needs of an increasingly knowledgeable customer base with an awareness of true craftsmanship, showcasing and affirming its capabilities.